Interview with comdirect: Financial Planning with Transparency

Thin­king about your finances and future isn’t everyone’s favo­rite way to spend time. It can seem compli­cated and over­whel­ming. But it is a must to get your company and personal finances in order so all busi­ness owners will regu­larly find them­selves going over the numbers with their bank. 

We talked to Mikogo customer, comdi­rect bank, about how important trans­pa­rency and personal contact is when their consul­tants are dealing with clients about their finances.

Introducing comdirect

The comdi­rect bank is the leading direct bank for modern inves­tors and the market leader among online brokers. Comdi­rect services more than 1.5 million clients in their three main fields of busi­ness: broke­rage, banking and consulting.

Property finance plan­ning is a very emotional but complex service. Custo­mers expect personal advice and property finan­cing solu­tions on a personal and profes­sional level. Trans­pa­rency and personal contact are hereby crucial factors for success. While such successful consul­ta­tions can be achieved with face-to-face meetings, it can be a more diffi­cult task over the phone. Due to this, over the phone consul­ta­tions with custo­mers needed to be more trans­pa­rent and personal.

Comdirect Teams Up with Mikogo

Thanks to Mikogo the comdi­rect bank is now able to offer their custo­mers a visual demons­tra­tion of their personal finan­cial struc­tures. Via Mikogo the comdi­rect custo­mers can meet with their consul­tant online and view the process of their mortgage plan­ning at home on their screen.

Finan­cial data can now be presented to the customer while the consul­tant simul­ta­ne­ously explains ever­ything over the phone. Ingo Leide­cker, Head of Processes and Opera­tions, is convinced: “Because of the simpli­city and inter­ac­ti­vity of screen sharing with Mikogo, custo­mers can expe­ri­ence the whole process directly and are plea­s­antly surprised.”

Finan­cial plan­ning with such incre­ased trans­pa­rency due to Mikogo has streng­t­hened trust from the comdi­rect custo­mers. “A request for mortgages usually takes at least 8 weeks. Now we close deals approx. 10–15% faster. With Mikogo our conver­sion rate is 50 – 70% higher compared to using only a phone for sales!”

Provi­ding client consul­ta­tions which are more trans­pa­rent and personal and even impro­ving the conver­sion rate – a great success story from a great bank! You can down­load the full comdi­rect case study here. 

Discus­sion: have you used Mikogo, either as a profes­sional in the finance sector or as a client, for online finan­cial plan­ning? What did you think about the experience?