Mikogo VideoWhy Online Meetings? And if you’re going to meet online, why should you use Mikogo? These are just a couple of the important questions which we have answered in our explainer video to assist new website visitors.
Making such a video was quite a fun and interesting project. We wanted to produce a video that would sum up Mikogo in just a couple of minutes to those who have never attended an online meeting and help them grasp the idea of desktop sharing. To get this right, we had to put ourselves in their shoes, pinpoint the right questions and spent some time drafting and tweaking the video.
Below you’ll find the finished product…

So… what do you think? Hope you enjoyed our video! Please feel free to leave your feedback below in a comment. Or share it on Facebook and Twitter to encourage feedback from others.

Making an Explainer Video – Best Practices

As we went through the process of getting this video made, we learnt some valuable lessons about best practices for making such videos. If you’re thinking of making such a video for your own product or company, you might benefit from these 5 Top Tips:

  1. Which questions do you want to answer with your video?
    Before you do anything, this is step 1. If you don’t address which questions your video should answer, you’ll end up with a script and storyline which is far from beneficial for your viewers. In our case, our video is meant for new visitors who are unfamiliar with Mikogo and perhaps desktop sharing as a whole. So we had to go back to basics to address our questions.
  2. Pick your web video company
    There are a lot of different companies out there that offer “explainer videos” and hence a lot of information you have to absorb to work out who is the best for you. Video production is hard to perfect first time round, so we opted for Wyzowl because they offer unlimited revisions throughout the whole production process. This allows you to see drafts at any point during production and send feedback and changes. The result – the video you imagined.
  3. Keep words to a minimum
    You love your product. So constantly talking about it is an easy trap to fall into. But try to keep your video short (2min was our maximum limit) by only including essential words and explanations in the script. It’s impossible to cover everything in your video so just focus on the main points and benefits.
  4. A picture (and video) tells a thousand words
    In connection with point 3) above, you’ll minimize the script word count with images. In our video an example of this includes the world map with Peter, Jane and the boss sitting in different cities and countries, yet collaborating online together in real-time. However, based on our experience, you can expect to spend a bit of time thinking about, testing, and swapping images to find the best way to communicate your message – nevertheless, it’s important to get this right.
  5. Ask others to review your video. The more the merrier!
    Obviously you should get a couple of colleagues involved in the decision making. But it will also benefit you if you ask some friends or family members who are not so familiar with your product. Take a step back and listen to their feedback and you may discover some questions or concerns which you take for granted but new users really need answered. Remember your questions from step 1) – you’re making a video for new visitors, not for experienced users such as yourselves.

Discussion: That’s about it in a nutshell! What do you think? Have you ever made such a video for your company or product? How did it go? Do you have any tips to add which could help others?